JYSK Plans to Expand Its Presence in Albania

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By Rudina HOXHA

"The simplicity and quality of our Scandinavian assortments in general is very popular in Albania, and we plan to expand our presence here," says Mr. Rune Jungberg Pedersen, Director of Communications and CSR at JYSK Headquarters in Denmark.

With more than 2,800 stores in 52 countries including Albania, Pedersen says JYSK is also very popular in Albania.

Asked how JYSK has managed to "rule" Southeast Europe, Pedersen said that "it is patience and the ability to offer great offers to all customers in all countries".

JYSK is a Danish retail chain that sells household goods such as mattresses, furniture and interior decor. JYSK is the largest Danish vendor operating internationally with over 22,000 employees.

While JYSK is present with stores in 52 countries including Albania, how is Albania's participation in the annual turnover?

 During the financial year 2018/19 JYSK increased turnover by 6.3 percent as a group, which was a result of an overall increase in turnover in all countries, including Albania.

Is JYSK employing 100% Albanian employees in Albania?

 

JYSK in Albania is owned and operated on an exclusivity basis, and all employees are Albanian.

How is it accepted the simplicity and high quality of JYSK products and furniture from the Albanian community? Do you plan to expand your presence in Albania?
The simplicity and quality of our Scandinavian assortments in general is very popular in Albania, and we plan to expand our presence here.

JYSK Plans to Expand Its Presence in Albania 1

With more than 2,800 stores in 52 countries, JYSK is now looking to do well in the UK where it was first established in 2008, with a five-year expansion plan culminating in 52 stores by August 2024 What are the attributes of the success of JYSK represented in 52 countries?

At JYSK we believe in putting the customer first, who has been at the center of what we do since the first store opened 40 years ago. Combined with our Scandinavian assortments, high product quality and our strong values, we are able to be successful worldwide. So far we have stores in 52 countries, but we have a clear ambition to have stores all over the world.

How did JYSK manage to take over one region after another in Southeast Europe?
The simple answer is patience and the ability to offer great offers to all customers in all countries. We have proven that we can meet the needs of customers in all Southeast European countries and with the recent inauguration of a new distribution center near Sofia, we are able to get even closer to our customers and deliver orders faster in stores as well as for online customers.

 

* Below you will read the English version of the article, according to the original publication in the print version of "Star Business" magazine, January 2020. 

 

JYSK Plans to Expand its Presence in Albania

"The simplicity and quality of our Scandinavian assortment is generally very popular in Albania, and we plan to expand our presence here," says Mr. Rune Jungberg Pedersen, Communications & CSR Director at JYSK Head Office in Denmark.

With more than 2800 stores across 52 countries including Albania, Pedersen says that JYSK is very popular even in Albania.

Asked how JYSK has managed to "rule" the Southeast Europe, Pedersen stated that "it is the patience and the ability to provide a great offer to all customers in all countries."

JYSK is a Danish retail chain, selling household goods such as mattresses, furniture and interior décor. JYSK is the largest Danish retailer operating internationally with over 22,000 employees. 

As JYSK is present with stores in 52 countries including Albania, how is Albania participation towards the annual turnover?

During the financial year 2018/19 JYSK increased turnover by 6.3 percent as a group, which was the result of a general increase of turnover in all countries including Albania.

Is JYSK in Albania employing 100 % Albanians?
JYSK in Albania is owned and run on a franchise basis, and all employees are Albanian.

How is the simplicity and the high quality of JYSK products and furnitures accepted by the Albanian community? Do you plan to expand presence in Albania?
The simplicity and quality of our Scandinavian assortment is generally very popular in Albania, and we plan to expand our presence in here.

With more than 2800 stores across 52 countries, JYSK is now looking to make good on the UK foothold it first established in 2008, with a five-year expansion plan culminating in 52 stores by August 2024. What are the success attributes of JYSK to be represented in 52 countries?

In JYSK we believe in putting the customer first, which have been at the center of what we do since the first store was opened 40 years ago. Combined with our Scandinavian assortment, high product quality and our strong values, we are able to be successful across the world. So far we have stores in 52 countries, but we have a clear ambition to have stores worldwide.

How has JYSK managed to get region by region in the Southeast Europe?
The simple answer is patience and the ability to provide a great offer to all customers in all countries. We have proven that we can match customer needs in all countries in Southeast Europe and with the recent inauguration of a brand new distribution center near Sofia, we are able to get even closer to our customers and deliver faster to stores as well as to online customers .

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