Italy shows is a communication campaign of the Italian Agency for Development Cooperation, Tirana. A total of 16 photos promote the work done in Albanian villages, along with rural communities. Initiatives funded by the Italian Government have enhanced the typical characteristics of the territories, improving production chains and contributing to the conversion of products and services into real tourist attractions.
Italy shows campaign portraits, in particular the typical elements of the Malësia e Madhe, Shkodra, Gjirokastra and Përmet areas, regions in which Italy has funded co-operation initiatives for three decades. Partnerships have been established with local producers, incubators of typical products as well as new businesses. Technologies and professional skills have been renewed. It is a history of friendship and work that over time has consolidated relations between two countries that are close not only geographically, but above all from a human and cultural point of view: Albania and Italy.
Photos: Courtesy of the Italian Agency for Development Cooperation
Credits:
Ernesto Spinelli | Communication and copyright manager
Ina Lisi | concept
Erfort Kuke | picture
Martin Bejleri | Production Manager
Kube Studios | Creative Agency
* Below you will read the English version of the article, according to the original publication in the print version of "Star Business" magazine, January 2020.
Italy tells, a Story of Friendship and Work Between Albania and Italy
Italy tells is a communication campaign of the Italian Agency for Development Cooperation, Tirana. A total of 16 photos promotes the work done in Albanian villages, alongside rural communities. The initiatives financed by the Italian Government have enhanced the typical features of the territories, improving production chains and contributing to making products and services real tourist attractions. The Italy tells campaign portrays in particular the typical elements of the areas of Malesi e Madhe, Skodra, Gjirokaster and Permet, regions in which Italy has funded cooperation initiatives for three decades. Consortia of local producers, incubators of typical products and new businesses have been created. Technologies and professional skills have been innovated. It is a story of friendship and work that has consolidated over time the relations between two countries that are close not only geographically, but above all from the human and cultural point of view: Albania and Italy.
Photos: Courtesy of Italian Agency for Development Cooperation.
Credits
Ernesto Spinelli | Communication management and copywriting
Ina Lisi | Concept
Erfort Kuke | Photography
Martin Bejleri | Production Management
Kube Studios | Creative Agency
EN 
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