'' Fendi '' is one of the most beloved and most luxurious brands in the world, internationally adored for its perfectly produced products and for its always fascinating ready-made collections.
Honoring the late Karl Lagerfeld, the Fendi fashion house continues to explore beauty and innovation, supporting its commitment to the fashion world and where his 54-year legacy will continue to be an integral part of DNA. of the brand. Now, with Silvia Venturini at the helm, it is no surprise that Fendi is still at the forefront of global industry - where it has been since its founding in the distant year 1925.
Since 2001, Fendi has become a multinational brand and part of the LVMH group.
The famous brand is known for its clothing products, leather products, shoes, fragrances, glasses, watches and various accessories. "Fendi" is known for its leather goods such as "baguette bags", 2jours, Peekaboo or Pequin etc. The well-known brand is synonymous with quality, tradition, creativity and exquisite taste.
In 2015, Fendi funded the restoration of the Trevi Fountain in Rome and held the company's 90th anniversary show on the fountain, using a plexiglass floor. That same year the company signed a partnership with Galleria Borghese to support the museum’s exhibitions for the next three years.
In 2017, Fendi launched a store for personalized products, in collaboration with the Farfetch e-commerce platform for custom bag models.
After moving its headquarters to the Palazzo della Civiltà Italiana in November 2015, Fendi recently completed the renovation of its historic palace, located in the heart of Rome. "Palazzo Fendi" is located opposite Via Condotti and Piazza di Spagna.
While the façade remains faithful to the historic Italian architecture, the rest of this completely renovated, 17th-century building has been transformed into a space dedicated to an extraordinary art of refined living.
The first floor and the first level are the fashion houses for the "Fendi" boutique. More than just a shop, the boutique offers a unique aesthetic experience, exposing a selection of clothing in an architectural setting that embodies Italian luxury. At the entrance, visitors are welcomed by the sculpture of '' Moon Baal '' by the Swiss artist Not Vidal, reflecting the circular motif of the precious marble floor.
The choice of travertine, the stone traditionally used to build classical Roman monuments, gives credit to the Italian heritage. Elements of Fendi's iconic style mark spaces dedicated to women and men willing to wear.
The glass elevator decorated with silver leaves leads to the boutique atelier.
This space promises a unique experience, with the custom made service, where the clothes that bear the stamp of the Italian fashion giant are executed and shaped.
The second floor of "Palazzo Fendi" reserves a private apartment, dedicated to VIP clients; celebrities, or even close, loyal friends of the brand.
And finally, the third floor has been turned into the first Fendi hotel. Comprised of seven suites, it offers an immersive experience in the sophisticated world of Fendi.
With a restaurant and a rooftop terrace with a bar, '' Palazzo Fendi '' offers a complete Roman experience of Italian luxury.