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Easypay, Innovative Company That Makes Life Easier For People

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The financial and technology sector is always underrepresented in terms of girls and women. STAR Business Magazine invited Ms. Linda Shomo, CEO & Founder of EasyPay, one of the leading FinTech companies in Albania and the region, to talk more about the sector and the latest innovations of EasyPay.

What do you think about women in technology?

I believe that tech women and girls are undoubtedly as passionate, talented and dedicated as their male counterparts. Unfortunately, they are much less present in the labor market. I think the main factor is the mentality of education, however many things are changing in this regard. More girls decide to pursue their passion while studying and at the same time more companies are hiring girls in the IT sector - this is also noticed at the management level, where more and more we see women leading IT departments. It is very positive that companies are realizing that more diversity translates into more ideas.

Can you briefly describe what EasyPay does?

EasyPay is one of the leading FinTech companies in Albania for 9 years. We are a comprehensive digital payment platform that enables people to make payments within our extensive portfolio of local services, saving time, money and increasing convenience. Customers can credit their EasyPay portfolio with cash at one of our 420 points in Albania, by card or directly from the bank account. By offering secure and comprehensive alternatives, all people, whether they have a bank account or those who have one, have the opportunity to access digital financial services and make online and mobile payments in real time. Our customers can also benefit from our service portfolio physically at 420 EasyPay points of sale in Albania. EasyPay works with various private and public institutions to make people's lives easier and increase the number of services they can benefit from. Our international partner is Ria Money Transfer, one of the three largest Money Transfer operators in the world.

Easypay, Innovative Company That Makes Life Easier For People 1

Insurance payment is the last service you introduced. Can you tell us a little more about this innovation and the new products you have offered this year?

In the world, the financial technological revolution, the change of consumer behavior and advanced technologies are having a tremendous impact on the insurance industry. As a result, insurance companies are trying to redefine the consumer experience through innovations such as real-time digital payments, partnering with FinTech companies like EasyPay - which will offer electronic real-time insurance payments. Through cooperation with our first insurance partner, SIGAL, Uniqa Group Austria, the customer saves time and costs, also contributing to the digitalization of services in Albania. Insurances can now be cut on the EasyPay network and soon directly from the EasyPay app, wherever the client is located.

In addition to insurance, we can count over 25 new events that we have presented during 2019 with our associates, where we have managed the sale of tickets online, we mention the expansion of cooperation with Water and Sewerage institutions with 5 new municipalities throughout 2019, mobile payments directly within a business mobile application (for the first time in Albania), piloted with the Fresh Garden application, automatic reading and storage of identity card data through our Easyscan mobile application, as well as many other new products.

EasyPay stands out as one of the companies in Albania that has been evaluated not only with local but also global prices. Can you introduce us to some of them?

It is true and we are proud that our vision and work has been appreciated with numerous awards not only in Albania but also globally. Some of these assessments include our selection as:

  • One of the "Top 3 Fintech Companies for Financial Inclusion in Europe" from the European Fintech Awards 2017,
  • “Top 10 Most Trusted Remittance Providers 2018” by Insights Success,
  • "Leaders in Online Payment Solutions" from the Global Business Insight Awards for 2018-2019,
  • "Best Digital Payment Platform Albania" from Global Banking and Finance Review for 2018-2019
  • "Best in eWallet Solutions 2020 - Albania" by Global Business Awards, Corp Today Magazine

as well as individual level awards as one of “Top 3 Women in Money Transfer Industry” by International Money Transfer Conference, one of the 5 selected for the category “Fintech / Payments Leader 2019 ” by the European Women Payments Network (EWPN), selected as one ofHidden Champions ” from the European Bank for Reconstruction and Development (EBRD) and most recently the qualification in the program “EY Entrepreneurial Winning Women Class of 2019, Europe ”.

 

* Below you will read the English version of the article, according to the original publication in the print version of "Star Business" magazine, January 2020.

 

 

Easypay, the innovative company that makes life easier for people

The financial and technological sectors are always underrepresented in terms of girls and women. STAR Business Magazine invited Mrs. Linda Shomo, CEO & Founder of EasyPay, one of the leading FinTech companies in Albania and the region, to talk more about EasyPay's latest sector and innovations. 

What do you think of women in technology?

I believe that women and girls of technology are undoubtedly just as passionate, talented and dedicated as their male counterparts. Unfortunately, they are less present in the labor market. I think the main factor is the mentality of education, but things are changing a lot in this aspect. More girls are deciding to pursue their passion while studying and, at the same time, more companies are hiring girls in the IT sector - this is also observed at the management level, where we increasingly see women leading IT departments. It is very positive the fact that companies are realizing that more diversity means more ideas.

Can you describe briefly what EasyPay does?

EasyPay is one of the leading FinTech companies in Albania for 9 years. We are a comprehensive digital payment platform that enables people to make payments within our vast portfolio of local services, saving time, money and increasing comfort. Customers can credit their EasyPay portfolio in cash to one of our 420 branches in Albania, either by card or directly from a bank account. By providing secure and inclusive alternatives, all people, whether they have a bank account or not, have the opportunity to access digital financial services and make payments online or from mobile in real time. Our customers can also benefit from our service portfolio physically at 420 EasyPay sales branches in Albania. EasyPay works with various private and public institutions to facilitate people's lives and increase the number of services they can benefit from. Our international partner is Ria Money Transfer, one of the three largest money transfer operators in the world.

Insurance payment is the service have introduced lately. Can you tell us a bit more about this innovation and the new products you have offered this year?

In the world, the technological financial revolution, changing consumer behavior and advanced technologies, are having a huge impact on the insurance industry. As a result, insurance companies are trying to redefine the consumer experience through innovations like digital real-time payments, partnering with FinTech companies such as EasyPay - which will provide online insurance payments in real time. By partnering with our first insurance partner, SIGAL, Uniqa Group Austria, the customer saves time and cost, while also contributing to the digitization of services in Albania. Insurance can now be hosted on the EasyPay network and soon directly from the EasyPay app, wherever the client is located.

In addition to insurance, we can count more than 25 new events we introduced during 2019 with our collaborators, where we managed online ticket sales, and I can mention expanding our collaboration with Water and Sanitation institutions with 5 new municipalities during 2019, mobile payments directly within a business mobile application (for the first time in Albania), piloted with the Fresh Garden App, automatically read and save ID card data through our Easyscan mobile app, as well as many other new products.

EasyPay stands out as one of the companies in Albania that is valued not only locally but also globally. Can you introduce us to some of them?

It is true and we are proud that our vision and work have been honored with numerous awards not only in Albania but also globally. Some of these include our selection as:

  • One of the “Top 3 Fintech Companies for Financial Inclusion in Europe” by the European Fintech Awards 2017, 
  • “Top 10 Most Trusted Remittance Providers 2018” by Insights Success, 
  • “Leaders in Online Payment Solutions” from Global Business Insight Awards for 2018-2019, 
  • “Best Digital Payment Platform Albania” from Global Banking and Finance Review for 2018-2019 
  • “Best in eWallet Solutions 2020 - Albania” from Global Business Awards, Corp Today Magazine

as well as individual awards as one of the “Top 3 Women in Money Transfer Industry” by the International Money Transfer Conference, one of the 5 selected for the “Fintech / Payments Leader 2019” category by European Women Payments Network (EWPN) from “ Hidden Champions ”by the European Bank for Reconstruction and Development (EBRD) and most recently, the qualification in the“ EY Entrepreneurial Winning Women Class of 2019, Europe ”program.

 

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